I’m not sure where I tumbled across this artist today, but I’m guessing it was at r/atheism.
His music hits a number of my buttons: good beats, intelligent lyrics. Plus, let’s be honest. It’s not everyday that you hear atheist hip-hop, much less atheist music in general. “Secular”, yes. Atheist, no.
He seems to handle his own business and made it easy for me to buy his music easily, in a high-quality DRM-free format. So I bought his three albums at 320kbps MP3 for ~$17 total.
I like it when people who make a good product that I want, in an easy to use format, and easy to properly acquire method. The price is nice, too.